Redline was acquired by Draftfcb South Africa in the year 2000 to offer clients an improved service and expanded offering that will add greater value to their businesses. In 2002 Redline introduced a specialised PR service for sponsorships, designed to enable local backers of sport, the arts and entertainment to maximise their return on sponsorship Rands spent - a coup indeed.

In 2003 Redline was honoured to be selected to coordinate the 2003 Presidential Golf Classic for SA President Thabo Mbeki, the event was a testimony to the quality service that Redline provides all its clients. That same year we opened a Cape Town office to handle the public relations requirements for clients that have head offices in Cape Town but require a national public relations consultancy with strong ties to the media in all major areas. In the same month, Redline was named one of the top public relations firms during a PR summit convened by its client, Iomega, the global leader in reliable portable data storage.

We have grown from strength to strength and in early 2007 we merged with Draftfcb’s financial reporting and investor relations division, Draftfcb Jonssons. This exciting newly revamped Redline is a totally integrated, full service corporate and stakeholder communications company offering a complete range of services to bolster Draftfcb South Africa’s current offering.